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Oakland, CA

Design and Illustration work by Alexandra Hackett




Cuddle Monsters is a creative line of dog toys designed for R2P Group, Inc. To match the whimsical quality of the toys they needed a fun, bright, and whimsical package. The packaging comes in two sizes, as a backer card and as a smaller hang tag. The packaging works on multiple sizes and styles of toys. The packaging features custom illustrated monsters as a subtle background, these can also be used on other materials for this line including sell sheets, PDQs, signage etc.


In a world ravaged by a deadly disease that has devastated the population, turning the dead against the living, mans best friend may be mans best chance of survival... is your dog prepared?

This line of dog toys and accessories is all about zombies; With the unquestionable popularity of shows like The Walking Dead, and movies such as Zombie Land, Shaun of the Dead, and Warm Bodies, why not bring this phenomenon into the pet product world. Blood Hounds playfully seeks to help pet owners survive a zombie apocalypse with the help of their dog, with toys and accessories designed to assist in training and survival. The packaging was incredibly fun to work on.

(Blood Hounds was designed for R2P Group, Inc. and is copyright R2P Group, Inc.)



I designed the High Viz backer card packaging as part of a full line redesign for R2P Pet, product designs can be seen in the product design tab. The new designs needed to be bright, eye-catching, and utilize the brand colors. They were also looking for a splashy, sporty look that mimicked the patterns used in the products.



I designed these PDQ's and corrugated scratcher packaging for R2P Group, Inc's line of Categories cat toys and accessories, using their existing branding and artwork. The PDQs hold the scratchers for retail display. The scratchers come in a single wide and double wide size.